For the last 2 years, working as a bar manager and tender, I have run the only successful clear ice program that I know of in Northern AZ. I have first-hand experience on the positive impact that it can make on a business and the difficulties in doing it yourself. But the end result is 100% worth it. When a nice whiskey is poured on top of a crystal clear chunk of ice, it is absolutely mesmerizing and suddenly worth more at your bar than elsewhere. Simple cocktails like the old-fashioned, Manhattan, and Negroni are instantly elevated to awesome status with better ice. Simply put, if you want the best cocktail experience possible, or if you just want a simple way to elevate your drinks, you absolutely need clear ice. It is the difference between Roses Lime Juice and real lime juice – in a time where people demand better, there is no way around it. Big cities have clear ice, and Northern Arizona deserves clear ice too!
My name is Jerry Rocco. I am a certified wine sommelier, beer expert, and practicing craft cocktail bartender with over 20 years of experience working in NY., CO., CA., and AZ., I see it as my mission to help make cocktails in your favorite bar, restaurant, or at home, as good as they can be. In order to do that, I'm going to make it irresistibly affordable and convenient for bars, restaurants, and liquor stores to get it quality cocktail ice to the final consumer who has a drink in hand.
